M  E  R  C  E  N  A  R  Y

OWN THE OFFICIAL

CAMPAIGN IDENTITY

CAMPAIGN STRATEGY

DIGITAL

SOCIAL

EXPERIENTIAL

OUT OF HOME

UX

PARTNERSHIP MARKETING

TICKETMASTER

TICKETMASTER IS THE OFFICIAL PARTNER OF THE NFL, NBA, NHL, MLS, NCAA, AND THE US OPEN.

IT'S WHAT THEY PAY MASSIVE BUCKS FOR.

THEY THOUGHT IT MEANT SOMETHING. THEY PLASTERED IT OVER ALL THEIR PREVIOUS AD WORK.

BUT RESEARCH AND AUDIENCE TESTING REVEALED THAT IF THE CONSUMER DOESN'T KNOW WHY OFFICIAL IS SUCH A BIG DEAL, THEN SLAPPING IT ON EVERYTHING DOESN'T MEAN SQUAT.

THEY'RE JUST WORDS.

JUMPING OFF THE NEW TICKETMASTER BRAND WE SOUGHT TO DEFINE OFFICIAL.

TO MAKE IT MEAN SOMETHING TO THE CONSUMER.

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