THE CREED
THAT FREEDOM AND ACCESSIBILITY TO ALL REGIONS AND CULTURES IS WHAT CREATES AUTHENTICITY.
IN THE FAIR REPRESENTATION OF ALL RACES, COLORS, GENDERS, RELIGIONS, ORIGINS, AND PHYSICALITIES.
IN BEING PROVOCATIVE, BUT WITH MERIT. IN ONLY CHANGING THINGS TO IMPROVE THEM, NOT JUST FOR THE SAKE OF CHANGE.
THAT MONEY DOESN’T DICTATE GOOD CREATIVE.
IN ABSOLUTE TRANSPARENCY.
IN HOLDING OURSELVES ACCOUNTABLE.
IN BEING COMPLETE, STRAIGHTFORWARD, AND HONEST.
ALWAYS AND FOREVER.
EVERY
M E R C E N A R Y
BELIEVES
CREATIVE STORYTELLING
BRAND NARRATIVE
FROM BRAND NARRATIVE TO CREATIVE STORYTELLING
THE
M E R C E N A R Y
FNDR
COLLAB
BRANDING
VISUAL IDENTITY
LOGO DESIGN
UX/UI
CAMPAIGN DEVELOPMENT
CREATIVE CONTENT
PRODUCTION
STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.
REAL TALK.
THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.
WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.
THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO.
STARTING ANALOG TO LAUNCH DIGITAL.
STACCS LAUNCHES IN 2021.
STACCS
BRAND IDENTITY
DIGITAL
SOCIAL
UX
OUT OF HOME
ANALOG TO DIGITAL
TO BETTER UNDERSTAND HOW WE CREATE AGAINST ANY ASK - BELOW IS A SELECTION OF RECENT AND PAST WORK.
TICKETMASTER
BRAND IDENTITY
BRAND STRATEGY
MARKETPLACE POSITIONING
DIGITAL
SOCIAL
EXPERIENTIAL
OUT OF HOME
TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.
HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT, WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.
"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".
THAT WAS OUR BRIEF.
THIS IS HOW WE ACHIEVED THAT GOAL.
NO BRAND TO ALL BRAND
BRAND IDENTITY
DIGITAL STRATEGY
DIGITAL
SOCIAL
TALLY
TALLY CAME TO US WANTING IMPACTFUL SOCIAL AND DIGITAL CREATIVE.
"WE WANT TO BE LIKE CANDY CRUSH".
YEAH...NO.
GOD NO.
LEANING INTO OUR DEEP SPORTS FAN KNOWLEDGE WE TOOK THEIR IDEA OF CANDY CRUSH AND TURNED IT ON ITS HEAD.
GAME THE GAME WE SAID.
AND GAME THE GAME WE DID.
GAME THE GAME
BRAND IDENTITY
BRAND STRATEGY
E-COMMERCE
CONTENT CREATION
THE EMPOWERED WOMAN
FREE PEOPLE
FREE PEOPLE ALWAYS SHOT IN CALIFORNIA. BUT THEIR TEAM WAS BASED IN PHILLY.
THE CMO MOVED OUT TO VENICE AND NEEDED TO BUILD A TEAM TO CREATE AN ONLINE DESTINATION THAT HOUSED ALL THEIR CONTENT.
WE BUILT OUT THEIR VIDEO & PHOTO TEAMS AS WELL AS SHEPHERDED A REBRAND THAT FOCUSED ON EMPOWERING WOMEN AND CHAMPIONING THEIR ACHIEVEMENTS.
CAMPAIGN CREATION
DIGITAL STRATEGY
SOCIAL STRATEGY
UX/UI
EXPERIENTIAL
THE OSHEAGA SPECIAL
UBER EATS
AFTER THE SUCCESS OF THE UBER EATS X SXSW PARTNERSHIP, THEY WANTED TO EXPAND OUT OF THE UNITED STATES AND THEREFORE TARGETED OSHEAGA IN MONTREAL. UBER EATS WANTED TO PUT THEIR STAMP ON THE CITY THAT THE AMAZING SERVICE WAS READY TO TAKE OVER IN A BIG WAY.
WORKING WITH THE AGENCY CONSCIOUS MINDS, WE WORKED ON A PITCH THAT PAIRED OSHEAGA MUSICIANS WITH LOCAL MONTREAL CHEFS TO CREATE ONE-OF-A-KIND SIGNATURE UBER EATS ‘SPECIALS’.
THESE ‘SPECIALS’ WOULD BE MARKETED AND BRANDED EXACTLY AS IF A NEW FOOD CHAIN HAD CREATED A NEW FOOD PRODUCT, COMPLETE WITH THEIR OWN 360 CAMPAIGN AND SIGNATURE IDENTITY.
THE CAMPAIGN WOULD PUSH THROUGH UBER EATS’ MEDIA CHANNELS, OSHEAGA CHANNELS, AND THE CHOSEN MUSICIAN’S CHANNELS LEADING UP TO THE THREE DAY FESTIVAL.
CAMPAIGN DEVELOPMENT
OUT OF HOME
SOCIAL
THE CONFIDENT EXPLORER
SUNTRUST
THE HULU ORIGINAL, THE FIRST, WAS A MASSIVELY EXCITING PROJECT TO COME TO HULU. CREATED BY BEAU WILLIMON (HOUSE OF CARDS) AND LED BY SEAN PENN, THIS EXPLORATION INTO THE HARDSHIPS OF MAN GETTING TO MARS WAS A PIVOTAL MOMENT IN THE COMPANY’S HISTORY AS IT CEMENTED A TREND OF HIGH-CALIBER CREATIVE MINDS CHOOSING HULU ABOVE ALL.
SUNTRUST, ALONG WITH THEIR CREATIVE AGENCY STRAWBERRY FROG, PARTNERED WITH HULU TO SPONSOR THE SHOW AND CREATE A CAMPAIGN THAT ALIGNED WITH THE FIRST. IT FOCUSED ON REAL PEOPLE HAVING THE CONFIDENCE TO BUILD THEIR FUTURE WITH POSITIVITY AND OPTIMISM WHILE SAVING FOR THEIR DREAMS. EVEN IF THAT DREAM IS TO GO TO MARS.
BRAND IDENTITY
BRAND LAUNCH
OUT OF HOME
DIGITAL
WHEN TWO BECOME ONE
TRUIST
SUNTRUST & BB&T CAME TOGETHER TO CREATE A NEW WAY OF BANKING -- TRUIST.
THE FIRST LAUNCH WAS THE 2020 SUPER BOWL.
THEY HAD TWO GOALS --
SHOW THE TWO BANKS COMING TOGETHER TO CREATE THE NEW BANK THROUGH COLOR...
AND...
CREATE SOMETHING EMOTIONALLY IMPACTFUL TAHT SPEAKS TO CHAMPIONING THE HUMAN STORY.
BRAND IDENTITY
LOGO DEVELOPMENT
SONIC IDENTITY
MNEMONIC
CREATIVE CAMPAIGN
CONTENT CREATION
SHAAAARE!!!
STEELSERIES
STEELSERIES NEEDED TO LAUNCH A NEW SUBRAND -- MOMENTS -- THEIR NEW EDITING PLATFORM RIGHT IN THE MIDDLE OF COVID.
HOW COULD WE DO THIS?
"JUST USE OUR INFLUENCERS!" THEY SAID.
GLOBAL INFLUENCERS.
NO CAMERA CREWS.
WELL, THAT DIDN'T WORK.
THE PIVOT -- USE DEVIN DRUID (13 REASONS WHY, SPIDER-MAN, ETC...) AS THE BACKBONE OF THIS CAMPAIGN. LET'S SHOOT HIM AND MAKE IT CAMPY AND WEIRD, LEANING INTO HIS EXTREMELY WELL KNOWN CHARACTER FROM HIS 5 SEASON NETFLIX SERIES.
THEY SAID YES.
WE GOT TO IT.
YOUR CUSTOMIZED NAVIGATION
BRAND IDENTITY
BRAND STRATEGY
APP DEVELOPMENT
SOCIAL STRATEGY
CONTENT CREATION
TEMPLA
A NEW WAY TO MENTAL HEALTH.
CURRENT CLIENT. WORK IN PROGRESS.
LIMITLESS POTENTIAL
CAMPAIGN DEVELOPMENT
PRODUCTION
POST PRODUCTION
HULU EXPEREINCE STORY
HULU
HULU NEEDED TO CREATE A LARGE SCALE CAMPAIGN THAT HIGHLIGHTED JUST HOW SEAMLESS THE SERVICE COULD INTEGRATE INTO THE LIVES OF ITS USERS.
IT NEEDED TO HAVE ENERGY.
IT NEEDED TO HAVE A LITTLE EDGE.
AND OF COURSE, IT NEEDED A LITTLE BLAKE GRIFFIN.
BRAND IDENTITY
CAMPAIGN DEVELOPMENT
PRODUCTION
ANIMATION
NEVER SLOW DOWN
SANDISK
SANDISK WAS LAUNCHING TWO NEW SSDS.
ONE PRO. ONE CONSUMER. ONE CGI. ONE LIFESTYLE.
THEIR ASK -- KEEP IT PREMIUM -- BUT MAKE IT FUN.
M E R C E N A R Y
