THE CREED

THAT FREEDOM AND ACCESSIBILITY TO ALL REGIONS AND CULTURES IS WHAT CREATES AUTHENTICITY. ​

 

IN THE FAIR REPRESENTATION OF ALL RACES, COLORS, GENDERS, RELIGIONS, ORIGINS, AND PHYSICALITIES.

 

IN BEING PROVOCATIVE, BUT WITH MERIT. IN ONLY CHANGING THINGS TO IMPROVE THEM, NOT JUST FOR THE SAKE OF CHANGE.

 

THAT MONEY DOESN’T DICTATE GOOD CREATIVE.

 

IN ABSOLUTE TRANSPARENCY.

 

IN HOLDING OURSELVES ACCOUNTABLE.

 

IN BEING COMPLETE, STRAIGHTFORWARD, AND HONEST. ​

 

ALWAYS AND FOREVER.

EVERY

M E R C E N A R Y

BELIEVES

CREATIVE STORYTELLING

BRAND NARRATIVE

FROM BRAND NARRATIVE TO CREATIVE STORYTELLING

THE

M E R C E N A R Y

FNDR

COLLAB

BRANDING

VISUAL IDENTITY

LOGO DESIGN

UX/UI

CAMPAIGN DEVELOPMENT

CREATIVE CONTENT

PRODUCTION

STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.

REAL TALK.

 

THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.

WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.

THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO. 

STARTING ANALOG TO LAUNCH DIGITAL.

STACCS LAUNCHES IN 2021.

STACCS

BRAND IDENTITY

DIGITAL

SOCIAL

UX

OUT OF HOME

ANALOG TO DIGITAL

TO BETTER UNDERSTAND HOW WE CREATE AGAINST ANY ASK - BELOW IS A SELECTION OF RECENT AND PAST WORK.

TICKETMASTER

BRAND IDENTITY

BRAND STRATEGY

MARKETPLACE POSITIONING

DIGITAL

SOCIAL

EXPERIENTIAL

OUT OF HOME

TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.

HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT,  WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.

"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".

THAT WAS OUR BRIEF.


THIS IS HOW WE ACHIEVED THAT GOAL.

NO BRAND TO ALL BRAND

BRAND IDENTITY

DIGITAL STRATEGY

DIGITAL

SOCIAL

TALLY

TALLY CAME TO US WANTING IMPACTFUL SOCIAL AND DIGITAL CREATIVE.

"WE WANT TO BE LIKE CANDY CRUSH".

YEAH...NO.

 

GOD NO.

LEANING INTO OUR DEEP SPORTS FAN KNOWLEDGE WE TOOK THEIR IDEA OF CANDY CRUSH AND TURNED IT ON ITS HEAD.

GAME THE GAME WE SAID.

AND GAME THE GAME WE DID.

GAME THE GAME

BRAND IDENTITY

BRAND STRATEGY

E-COMMERCE

CONTENT CREATION

THE EMPOWERED WOMAN

FREE PEOPLE

FREE PEOPLE ALWAYS SHOT IN CALIFORNIA. BUT THEIR TEAM WAS BASED IN PHILLY.

THE CMO MOVED OUT TO VENICE AND NEEDED TO BUILD A TEAM TO CREATE AN ONLINE DESTINATION THAT HOUSED ALL THEIR CONTENT.

WE BUILT OUT THEIR VIDEO & PHOTO TEAMS AS WELL AS SHEPHERDED A REBRAND THAT FOCUSED ON EMPOWERING WOMEN AND CHAMPIONING THEIR ACHIEVEMENTS.

CAMPAIGN CREATION

DIGITAL STRATEGY

SOCIAL STRATEGY

UX/UI

EXPERIENTIAL

THE OSHEAGA SPECIAL

UBER EATS

AFTER THE SUCCESS OF THE UBER EATS X SXSW PARTNERSHIP, THEY WANTED TO EXPAND OUT OF THE UNITED STATES AND THEREFORE TARGETED OSHEAGA IN MONTREAL. UBER EATS WANTED TO PUT THEIR STAMP ON THE CITY THAT THE AMAZING SERVICE WAS READY TO TAKE OVER IN A BIG WAY.

WORKING WITH THE AGENCY CONSCIOUS MINDS, WE WORKED ON A PITCH THAT PAIRED OSHEAGA MUSICIANS WITH LOCAL MONTREAL CHEFS TO CREATE ONE-OF-A-KIND SIGNATURE UBER EATS ‘SPECIALS’.

 

THESE ‘SPECIALS’ WOULD BE MARKETED AND BRANDED EXACTLY AS IF A NEW FOOD CHAIN HAD CREATED A NEW FOOD PRODUCT, COMPLETE WITH THEIR OWN 360 CAMPAIGN AND SIGNATURE IDENTITY.

THE CAMPAIGN WOULD PUSH THROUGH UBER EATS’ MEDIA CHANNELS, OSHEAGA CHANNELS, AND THE CHOSEN MUSICIAN’S CHANNELS LEADING UP TO THE THREE DAY FESTIVAL.

CAMPAIGN DEVELOPMENT

OUT OF HOME

SOCIAL

THE CONFIDENT EXPLORER

SUNTRUST

THE HULU ORIGINAL, THE FIRST, WAS A MASSIVELY EXCITING PROJECT TO COME TO HULU. CREATED BY BEAU WILLIMON (HOUSE OF CARDS) AND LED BY SEAN PENN, THIS EXPLORATION INTO THE HARDSHIPS OF MAN GETTING TO MARS WAS A PIVOTAL MOMENT IN THE COMPANY’S HISTORY AS IT CEMENTED A TREND OF HIGH-CALIBER CREATIVE MINDS CHOOSING HULU ABOVE ALL.

SUNTRUST, ALONG WITH THEIR CREATIVE AGENCY STRAWBERRY FROG, PARTNERED WITH HULU TO SPONSOR THE SHOW AND CREATE A CAMPAIGN THAT ALIGNED WITH THE FIRST. IT FOCUSED ON REAL PEOPLE HAVING THE CONFIDENCE TO BUILD THEIR FUTURE WITH POSITIVITY AND OPTIMISM WHILE SAVING FOR THEIR DREAMS. EVEN IF THAT DREAM IS TO GO TO MARS.

BRAND IDENTITY

BRAND LAUNCH

OUT OF HOME

DIGITAL

WHEN TWO BECOME ONE

TRUIST

SUNTRUST & BB&T CAME TOGETHER TO CREATE A NEW WAY OF BANKING -- TRUIST.

THE FIRST LAUNCH WAS THE 2020 SUPER BOWL.

THEY HAD TWO GOALS --

 

SHOW THE TWO BANKS COMING TOGETHER TO CREATE THE NEW BANK THROUGH COLOR...

AND...

CREATE SOMETHING EMOTIONALLY IMPACTFUL TAHT SPEAKS TO CHAMPIONING THE HUMAN STORY.

BRAND IDENTITY

LOGO DEVELOPMENT

SONIC IDENTITY

MNEMONIC

CREATIVE CAMPAIGN

CONTENT CREATION

SHAAAARE!!!

STEELSERIES

STEELSERIES NEEDED TO LAUNCH A NEW SUBRAND -- MOMENTS -- THEIR NEW EDITING PLATFORM RIGHT IN THE MIDDLE OF COVID.

HOW COULD WE DO THIS?

"JUST USE OUR INFLUENCERS!" THEY SAID.

GLOBAL INFLUENCERS. 

NO CAMERA CREWS. 

WELL, THAT DIDN'T WORK.

THE PIVOT -- USE DEVIN DRUID (13 REASONS WHY, SPIDER-MAN, ETC...) AS THE BACKBONE OF THIS CAMPAIGN. LET'S SHOOT HIM AND MAKE IT CAMPY AND WEIRD, LEANING INTO HIS EXTREMELY WELL KNOWN CHARACTER FROM HIS 5 SEASON NETFLIX SERIES.

THEY SAID YES.

WE GOT TO IT.

YOUR CUSTOMIZED NAVIGATION

BRAND IDENTITY

BRAND STRATEGY

APP DEVELOPMENT

SOCIAL STRATEGY

CONTENT CREATION

TEMPLA

A NEW WAY TO MENTAL HEALTH.

CURRENT CLIENT. WORK IN PROGRESS.

LIMITLESS POTENTIAL

CAMPAIGN DEVELOPMENT

PRODUCTION

POST PRODUCTION

HULU EXPEREINCE STORY

HULU

HULU NEEDED TO CREATE A LARGE SCALE CAMPAIGN THAT HIGHLIGHTED JUST HOW SEAMLESS THE SERVICE COULD INTEGRATE INTO THE LIVES OF ITS USERS.

 

IT NEEDED TO HAVE ENERGY.

 

IT NEEDED TO HAVE A LITTLE EDGE.

 

AND OF COURSE, IT NEEDED A LITTLE BLAKE GRIFFIN.

BRAND IDENTITY

CAMPAIGN DEVELOPMENT

PRODUCTION

ANIMATION

NEVER SLOW DOWN

SANDISK

SANDISK WAS LAUNCHING TWO NEW SSDS.

 

ONE PRO. ONE CONSUMER. ONE CGI. ONE LIFESTYLE.

THEIR ASK -- KEEP IT PREMIUM -- BUT MAKE IT FUN.