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THE CREED

THAT FREEDOM AND ACCESSIBILITY TO ALL REGIONS AND CULTURES IS WHAT CREATES AUTHENTICITY. ​

 

IN THE FAIR REPRESENTATION OF ALL RACES, COLORS, GENDERS, RELIGIONS, ORIGINS, AND PHYSICALITIES.

 

IN BEING PROVOCATIVE, BUT WITH MERIT. IN ONLY CHANGING THINGS TO IMPROVE THEM, NOT JUST FOR THE SAKE OF CHANGE.

 

THAT MONEY DOESN’T DICTATE GOOD CREATIVE.

 

IN ABSOLUTE TRANSPARENCY.

 

IN HOLDING OURSELVES ACCOUNTABLE.

 

IN BEING COMPLETE, STRAIGHTFORWARD, AND HONEST. ​

 

ALWAYS AND FOREVER.

EVERY

M E R C E N A R Y

BELIEVES

CREATIVE STORYTELLING

BRAND NARRATIVE

FROM BRAND NARRATIVE TO CREATIVE STORYTELLING

THE

M E R C E N A R Y

FNDR

COLLAB

BRANDING

VISUAL IDENTITY

LOGO DESIGN

UX/UI

CAMPAIGN DEVELOPMENT

CREATIVE CONTENT

PRODUCTION

STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.

REAL TALK.

 

THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.

WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.

THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO. 

STARTING ANALOG TO LAUNCH DIGITAL.

STACCS LAUNCHES IN 2021.

STACCS

BRAND IDENTITY

DIGITAL

SOCIAL

UX

OUT OF HOME

ANALOG TO DIGITAL

TO BETTER UNDERSTAND HOW WE CREATE AGAINST ANY ASK - BELOW IS A SELECTION OF RECENT AND PAST WORK.

TICKETMASTER

BRAND IDENTITY

BRAND STRATEGY

MARKETPLACE POSITIONING

DIGITAL

SOCIAL

EXPERIENTIAL

OUT OF HOME

TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.

HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT,  WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.

"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".

THAT WAS OUR BRIEF.


THIS IS HOW WE ACHIEVED THAT GOAL.

NO BRAND TO ALL BRAND