THE CREED
THAT FREEDOM AND ACCESSIBILITY TO ALL REGIONS AND CULTURES IS WHAT CREATES AUTHENTICITY.
IN THE FAIR REPRESENTATION OF ALL RACES, COLORS, GENDERS, RELIGIONS, ORIGINS, AND PHYSICALITIES.
IN BEING PROVOCATIVE, BUT WITH MERIT. IN ONLY CHANGING THINGS TO IMPROVE THEM, NOT JUST FOR THE SAKE OF CHANGE.
THAT MONEY DOESN’T DICTATE GOOD CREATIVE.
IN ABSOLUTE TRANSPARENCY.
IN HOLDING OURSELVES ACCOUNTABLE.
IN BEING COMPLETE, STRAIGHTFORWARD, AND HONEST.
ALWAYS AND FOREVER.
EVERY
M E R C E N A R Y
BELIEVES
CREATIVE STORYTELLING
BRAND NARRATIVE
FROM BRAND NARRATIVE TO CREATIVE STORYTELLING
THE
M E R C E N A R Y
FNDR
COLLAB
BRANDING
VISUAL IDENTITY
LOGO DESIGN
UX/UI
CAMPAIGN DEVELOPMENT
CREATIVE CONTENT
PRODUCTION
STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.
REAL TALK.
THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.
WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.
THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO.
STARTING ANALOG TO LAUNCH DIGITAL.
STACCS LAUNCHES IN 2021.
STACCS
BRAND IDENTITY
DIGITAL
SOCIAL
UX
OUT OF HOME
ANALOG TO DIGITAL
TO BETTER UNDERSTAND HOW WE CREATE AGAINST ANY ASK - BELOW IS A SELECTION OF RECENT AND PAST WORK.
TICKETMASTER
BRAND IDENTITY
BRAND STRATEGY
MARKETPLACE POSITIONING
DIGITAL
SOCIAL
EXPERIENTIAL
OUT OF HOME
TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.
HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT, WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.
"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".
THAT WAS OUR BRIEF.
THIS IS HOW WE ACHIEVED THAT GOAL.