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CONTENT HUB

CONTENT CREATION

DESIGNING A NEW CONTENT HUB

THE

M E R C E N A R Y

LIGHTRICKS

COLLAB

STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.

REAL TALK.

 

THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.

WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.

THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO. 

STARTING ANALOG TO LAUNCH DIGITAL.

STACCS LAUNCHES IN 2021.

STACCS

BRAND IDENTITY

DIGITAL

SOCIAL

UX

OUT OF HOME

ANALOG TO DIGITAL

WE EXIST TO FULFULL ONE MISSION — 

TO RADICALLY CHANGE THE WAY WE CREATE

WE DUMP THE EGO, AGENDA AND PRECONCEPTIONS. INJECT PASSION, SINCERITY AND TOLERANCE. WE REVEAL OUR TRUE, AUTHENTIC SELVES — STRONG, UNAPOLOGETIC, NO BULLSHIT.

WE SHARE OUR REVOLUTIONARY SPIRIT WITH THE COMMUNITY, THEN SIT BACK, LISTEN AND LEARN. AND IF IT DOESN’T PROVOKE DEEP THOUGHT, FORM MEANINGFUL CONNECTIONS, OR ELICIT EMOTIONAL RESPONSES, WE CHOOSE TO NOT SPEND TIME ON IT.

TICKETMASTER

BRAND IDENTITY

BRAND STRATEGY

MARKETPLACE POSITIONING

DIGITAL

SOCIAL

EXPERIENTIAL

OUT OF HOME

TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.

HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT,  WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.

"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".

THAT WAS OUR BRIEF.


THIS IS HOW WE ACHIEVED THAT GOAL.

NO BRAND TO ALL BRAND

BRAND IDENTITY

DIGITAL STRATEGY

DIGITAL

SOCIAL

TALLY

TALLY CAME TO US WANTING IMPACTFUL SOCIAL AND DIGITAL CREATIVE.

"WE WANT TO BE LIKE CANDY CRUSH".

YEAH...NO.

 

GOD NO.

LEANING INTO OUR DEEP SPORTS FAN KNOWLEDGE WE TOOK THEIR IDEA OF CANDY CRUSH AND TURNED IT ON ITS HEAD.

GAME THE GAME WE SAID.

AND GAME THE GAME WE DID.

GAME THE GAME

BRAND IDENTITY

BRAND STRATEGY

E-COMMERCE

CONTENT CREATION

UX/UI

THE EMPOWERED WOMAN

FREE PEOPLE

FREE PEOPLE ALWAYS SHOT IN CALIFORNIA. BUT THEIR TEAM WAS BASED IN PHILLY.

THE CMO MOVED OUT TO VENICE AND NEEDED TO BUILD A TEAM TO CREATE AN ONLINE DESTINATION THAT HOUSED ALL THEIR CONTENT.

WE BUILT OUT THEIR VIDEO & PHOTO TEAMS AS WELL AS A NEW BLOG AND CONTENT HUB.

CAMPAIGN CREATION

DIGITAL STRATEGY

SOCIAL STRATEGY

UX/UI

EXPERIENTIAL

THE OSHEAGA SPECIAL

UBER EATS

AFTER THE SUCCESS OF THE UBER EATS X SXSW PARTNERSHIP, THEY WANTED TO EXPAND OUT OF THE UNITED STATES AND THEREFORE TARGETED OSHEAGA IN MONTREAL. UBER EATS WANTED TO PUT THEIR STAMP ON THE CITY THAT THE AMAZING SERVICE WAS READY TO TAKE OVER IN A BIG WAY.

WORKING WITH THE AGENCY CONSCIOUS MINDS, WE WORKED ON A PITCH THAT PAIRED OSHEAGA MUSICIANS WITH LOCAL MONTREAL CHEFS TO CREATE ONE-OF-A-KIND SIGNATURE UBER EATS ‘SPECIALS’.

 

THESE ‘SPECIALS’ WOULD BE MARKETED AND BRANDED EXACTLY AS IF A NEW FOOD CHAIN HAD CREATED A NEW FOOD PRODUCT, COMPLETE WITH THEIR OWN 360 CAMPAIGN AND SIGNATURE IDENTITY.

THE CAMPAIGN WOULD PUSH THROUGH UBER EATS’ MEDIA CHANNELS, OSHEAGA CHANNELS, AND THE CHOSEN MUSICIAN’S CHANNELS LEADING UP TO THE THREE DAY FESTIVAL.

YOUR CUSTOMIZED NAVIGATION

BRAND IDENTITY

BRAND STRATEGY

APP DEVELOPMENT

SOCIAL STRATEGY

CONTENT CREATION

TEMPLA

A NEW WAY TO MENTAL HEALTH.

CURRENT CLIENT. WORK IN PROGRESS.

LIMITLESS POTENTIAL