CONTENT HUB
CONTENT CREATION
DESIGNING A NEW CONTENT HUB
THE
M E R C E N A R Y
LIGHTRICKS
COLLAB
STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.
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REAL TALK.
THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.
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WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.
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THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO.
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STARTING ANALOG TO LAUNCH DIGITAL.
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STACCS LAUNCHES IN 2021.
STACCS
BRAND IDENTITY
DIGITAL
SOCIAL
UX
OUT OF HOME
ANALOG TO DIGITAL
WE EXIST TO FULFULL ONE MISSION —
TO RADICALLY CHANGE THE WAY WE CREATE
WE DUMP THE EGO, AGENDA AND PRECONCEPTIONS. INJECT PASSION, SINCERITY AND TOLERANCE. WE REVEAL OUR TRUE, AUTHENTIC SELVES — STRONG, UNAPOLOGETIC, NO BULLSHIT.
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WE SHARE OUR REVOLUTIONARY SPIRIT WITH THE COMMUNITY, THEN SIT BACK, LISTEN AND LEARN. AND IF IT DOESN’T PROVOKE DEEP THOUGHT, FORM MEANINGFUL CONNECTIONS, OR ELICIT EMOTIONAL RESPONSES, WE CHOOSE TO NOT SPEND TIME ON IT.
TICKETMASTER
BRAND IDENTITY
BRAND STRATEGY
MARKETPLACE POSITIONING
DIGITAL
SOCIAL
EXPERIENTIAL
OUT OF HOME
TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.
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HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT, WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.
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"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".
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THAT WAS OUR BRIEF.
THIS IS HOW WE ACHIEVED THAT GOAL.
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