CONTENT HUB

CONTENT CREATION

DESIGNING A NEW CONTENT HUB

THE

M E R C E N A R Y

LIGHTRICKS

COLLAB

STACCS IS A NEW STREAMING SERVICE LAUNCHING INTO AN EXTREMELY OVERSATURATED STREAMING LANDSCAPE. THE DIFFERENCE? IT’S THE ONLY SERVICE ENTIRELY DEDICATED TO STREAMING CONCERTS, WITH COMPLETELY CUSTOMIZABLE PLAYLISTS THAT PUTS THE POWER OF WHAT THE VIEWER WANTS TO HEAR AND WATCH AT THEIR FINGERTIPS. IT’S WHAT YOU GET WHEN NETFLIX FUCKS SPOTIFY.

REAL TALK.

 

THIS IS NOT YOUR CASUAL STREAMERS SERVICE. IT’S NICHE. IN ORDER TO GAIN WIDESPREAD SUCCESS, YOU HAVE TO ESTABLISH YOUR BRAND WITHIN THE HARDCORE MUSIC COMMUNITY. THE REST WILL FOLLOW.

WE CONCEIVED A SERIES OF STRATEGIC CAMPAIGN PLATFORMS AND A VISUAL IDENTITY TO ALIGN WITH THE TARGETED AUDIENCE.

THEN WE WENT OLD SCHOOL. WILD POSTINGS & A STREET TEAM TO HIT THE MUSIC MARKET LIKE BANDS USED TO DO. 

STARTING ANALOG TO LAUNCH DIGITAL.

STACCS LAUNCHES IN 2021.

STACCS

BRAND IDENTITY

DIGITAL

SOCIAL

UX

OUT OF HOME

ANALOG TO DIGITAL

WE EXIST TO FULFULL ONE MISSION — 

TO RADICALLY CHANGE THE WAY WE CREATE

WE DUMP THE EGO, AGENDA AND PRECONCEPTIONS. INJECT PASSION, SINCERITY AND TOLERANCE. WE REVEAL OUR TRUE, AUTHENTIC SELVES — STRONG, UNAPOLOGETIC, NO BULLSHIT.

WE SHARE OUR REVOLUTIONARY SPIRIT WITH THE COMMUNITY, THEN SIT BACK, LISTEN AND LEARN. AND IF IT DOESN’T PROVOKE DEEP THOUGHT, FORM MEANINGFUL CONNECTIONS, OR ELICIT EMOTIONAL RESPONSES, WE CHOOSE TO NOT SPEND TIME ON IT.

TICKETMASTER

BRAND IDENTITY

BRAND STRATEGY

MARKETPLACE POSITIONING

DIGITAL

SOCIAL

EXPERIENTIAL

OUT OF HOME

TICKETMASTER WAS A LEGACY BRAND WITH NO BRAND.

HOWEVER, IN 2019 JARED SMITH, TICKETMASTER PRESIDENT,  WANTED SOMETHING MORE. HE WANTED TO TRANSFORM THE BRAND WITH NO BRAND INTO A COMPANY THAT'S VISUAL IDENTITY TRANSCENDED THEIR WORD MARK.

"IF YOU PUT YOUR HAND IN FRONT OF OUR LOGO, I WANT SOMEONE TO LOOK AT OUR AD AND KNOW IT'S A TICKETMASTER AD".

THAT WAS OUR BRIEF.


THIS IS HOW WE ACHIEVED THAT GOAL.

NO BRAND TO ALL BRAND

BRAND IDENTITY

DIGITAL STRATEGY

DIGITAL

SOCIAL

TALLY

TALLY CAME TO US WANTING IMPACTFUL SOCIAL AND DIGITAL CREATIVE.

"WE WANT TO BE LIKE CANDY CRUSH".

YEAH...NO.

 

GOD NO.

LEANING INTO OUR DEEP SPORTS FAN KNOWLEDGE WE TOOK THEIR IDEA OF CANDY CRUSH AND TURNED IT ON ITS HEAD.

GAME THE GAME WE SAID.

AND GAME THE GAME WE DID.

GAME THE GAME

BRAND IDENTITY

BRAND STRATEGY

E-COMMERCE

CONTENT CREATION

UX/UI

THE EMPOWERED WOMAN

FREE PEOPLE

FREE PEOPLE ALWAYS SHOT IN CALIFORNIA. BUT THEIR TEAM WAS BASED IN PHILLY.

THE CMO MOVED OUT TO VENICE AND NEEDED TO BUILD A TEAM TO CREATE AN ONLINE DESTINATION THAT HOUSED ALL THEIR CONTENT.

WE BUILT OUT THEIR VIDEO & PHOTO TEAMS AS WELL AS A NEW BLOG AND CONTENT HUB.

CAMPAIGN CREATION

DIGITAL STRATEGY

SOCIAL STRATEGY

UX/UI

EXPERIENTIAL

THE OSHEAGA SPECIAL

UBER EATS

AFTER THE SUCCESS OF THE UBER EATS X SXSW PARTNERSHIP, THEY WANTED TO EXPAND OUT OF THE UNITED STATES AND THEREFORE TARGETED OSHEAGA IN MONTREAL. UBER EATS WANTED TO PUT THEIR STAMP ON THE CITY THAT THE AMAZING SERVICE WAS READY TO TAKE OVER IN A BIG WAY.

WORKING WITH THE AGENCY CONSCIOUS MINDS, WE WORKED ON A PITCH THAT PAIRED OSHEAGA MUSICIANS WITH LOCAL MONTREAL CHEFS TO CREATE ONE-OF-A-KIND SIGNATURE UBER EATS ‘SPECIALS’.

 

THESE ‘SPECIALS’ WOULD BE MARKETED AND BRANDED EXACTLY AS IF A NEW FOOD CHAIN HAD CREATED A NEW FOOD PRODUCT, COMPLETE WITH THEIR OWN 360 CAMPAIGN AND SIGNATURE IDENTITY.

THE CAMPAIGN WOULD PUSH THROUGH UBER EATS’ MEDIA CHANNELS, OSHEAGA CHANNELS, AND THE CHOSEN MUSICIAN’S CHANNELS LEADING UP TO THE THREE DAY FESTIVAL.

YOUR CUSTOMIZED NAVIGATION

BRAND IDENTITY

BRAND STRATEGY

APP DEVELOPMENT

SOCIAL STRATEGY

CONTENT CREATION

TEMPLA

A NEW WAY TO MENTAL HEALTH.

CURRENT CLIENT. WORK IN PROGRESS.

LIMITLESS POTENTIAL

CAMPAIGN DEVELOPMENT

UX/UI DEVELOPMENT

HULU FOR BRANDS

HULU

GROWING HULU FROM A $500MILLION DOLLAR AD REVENUE COMPANY TO OVER A $1.5B COMPANY MEANT THAT THEY NEEDED TO UPLEVEL THEIR GAME ACROSS ALL COMMUNICATIONS.

THAT ALSO MEANT CREATING A WEB PORTAL THAT CAN EDUCATE, ENTERTAIN, AND SELL JUST WHY ADVERTISING ON HULU GETS CLIENTS THE BEST BANG FOR THEIR BUCK.

BRAND IDENTITY

CAMPAIGN DEVELOPMENT

PRODUCTION

ANIMATION

NEVER SLOW DOWN

SANDISK

SANDISK WAS LAUNCHING TWO NEW SSDS.

 

ONE PRO. ONE CONSUMER. ONE CGI. ONE LIFESTYLE.

THEIR ASK -- KEEP IT PREMIUM -- BUT MAKE IT FUN.

M  E  R  C  E  N  A  R  Y

THE CREED

THAT FREEDOM AND ACCESSIBILITY TO ALL REGIONS AND CULTURES IS WHAT CREATES AUTHENTICITY. ​

 

IN THE FAIR REPRESENTATION OF ALL RACES, COLORS, GENDERS, RELIGIONS, ORIGINS, AND PHYSICALITIES.

 

IN BEING PROVOCATIVE, BUT WITH MERIT. IN ONLY CHANGING THINGS TO IMPROVE THEM, NOT JUST FOR THE SAKE OF CHANGE.

 

THAT MONEY DOESN’T DICTATE GOOD CREATIVE.

 

IN ABSOLUTE TRANSPARENCY.

 

IN HOLDING OURSELVES ACCOUNTABLE.

 

IN BEING COMPLETE, STRAIGHTFORWARD, AND HONEST. ​

 

ALWAYS AND FOREVER.

EVERY

M E R C E N A R Y

BELIEVES

WE ARE A DECENTRALIZED CREATIVE STUDIO THAT UTILIZES BUSINESS AND BRAND STRATEGY TO INFORM OUR PROCESS — PROVIDING A COST EFFECTIVE, EFFICIENT, AND PARTNER-LED SOLUTION THAT PUTS THE STORY BACK AT THE CENTER OF THE CREATIVE IDEA.

TO BETTER UNDERSTAND HOW WE CREATE AGAINST ANY ASK - BELOW IS A SELECTION OF RECENT AND PAST WORK.

NO MATTER WHO YOU CHOOSE
WE WISH YOU SUCCESS IN THIS JOURNEY

M  E  R  C  E  N  A  R  Y

CREATIVE LEAD

BRAND PARTNER

WEB DEVELOPER

WEB DESIGNER

SITE MANAGER

SEO MANAGER

PROJECT MANAGER

M E R C E N A R I E S

WE’RE ALWAYS HAPPY TO SHARE THE DETAILS BEHIND THESE NUMBERS BUT BELIEVE THAT LESS IS MORE. OUR TEAM IS FLUID, MULTIFACETED AND THEREFORE DELIVERS MORE BANG FOR YOUR BUCK. THEREFORE WE BELIEVE IN A FLAT FEE, AND WILL USE THAT AS NEEDED TO DELIVER UPON OUR SPRINTS AND BE AVAILABLE TO YOU WHEN YOU NEED US.

WHAT DOES IT COST?

SPRINT PROJECT FEE: $30K

 

ONGOING SUPPORT: $5K/MONTH

DESIGN IDEATION

 

CREATIVE DEVELOPMENT

 

WIREFRAMES

 

SITE BUILD

OUR PROCESS.

ONE SPRINT.

8 WEEKS.

LET'S BUILD A CONTENT HUB

WIREFRAMES

TWO WEEKS

WE KICK OUR PROCESS OFF WITH A MEET & GREET TO DISCUSS ANY INITIAL THOUGHTS, INSPIRATION, AND GOALS OF THE LIGHTRICKS CONTENT HUB. AFTER THAT MERCENARY DOES A COMPETITIVE LANDSCAPE PULL THAT IS DISTILLED INTO THREE UNIQUE DESIGN OPTIONS. WE END THE WEEK WITH ANOTHER CALL TO PRESENT THE THREE OPTIONS. ON THAT CALL LIGHTRICKS CAN GIVE ANY CREATIVE FEEDBACK WITH THE GOAL OF CHOOSING A SINGULAR DESIGN OPTION WITH AS MANY DETAILED NOTES AS POSSIBLE TO BEGIN THE NEXT PHASE.

ONCE APPROVED, MERCENARY WILL TAKE THE VISUAL IDENTITY AND TURNS THAT DEFINES THE USER JOURNEY THROUGH  WIREFRAMES. THE GOAL WILL BE TO HAVE FINAL APPROVED WIREFRAMES BEFORE HANDING OFF TO THE MERCENARY DEV TEAM FOR THE SITE BUILD.

DESIGN IDEATION

ONE WEEK

CREATIVE DEVELOPMENT

ONE WEEK

SITE BUILD

FOUR WEEKS

MERCENARY TAKES THE APPROVED DESIGN DIRECTION AND BEGINS THE PROCESS OF CREATIVE EXPRESSION -- TO FULLY ACTUALIZE THE VISUAL IDENTITY OF THE LIGHTRICKS CONTENT HUB. THE GOAL IS TO HAVE A FLESHED OUT DESIGN EXPLORATORY FOR LIGHTRICKS TO REVIEW AND PROVIDE FEEDBACK BEFORE MOVING INTO WIREFRAMES. THERE WILL BE A FINAL REVIEW BEFORE TURNING THE VISUAL IDENTITY INTO TRUE WIREFRAMES.

THE MERCENARY DEV TEAM TURNS THE WIREFRAMES INTO THE LIGHTRICKS CONTENT HUB. ACROSS THIS PROCESS THERE WILL BE MULTIPLE CHECK INS WITH THE LIGHTRICKS TEAM. ONCE THE SITE IS BUILT IT WILL GO THROUGH SEO OPTIMIZATION. THE FINAL DELIVERABLE WILL BE THE WORKING LIGHTRICKS CONTENT HUB AND A DETAILED INSTRUCTION PDF FOR ANY LIGHTRICKS EMPLOYEE TO EDUCATE THEMSELVES HOW TO USE THE CONTENT HUB TO POST ALL FORMS OF MEDIA.

OPTION ONE

YOUR STATIC HUB

OPTION TWO

YOUR LIGHTRICKS LMS

THE BUILD

CUSTOM PHP + WORDPRESS CMS

THIS WOULD BE MORE OF AN INFORMATIONAL HUB. IT WOULD HOUSE ALL YOUR CONTENT BUT WOULD NOT BE A TRULY OWNABLE DESTINATION FOR LIGHTRICKS

PROS:

#1 CMS IN THE WORLD

EASY TO POST CONTENT

HUGE PLUGIN LIBRARY

CONS:

OLD LANGUAGE

NEEDS CONSTANT MAINTENANCE

MORE THAN 70% WORDPRESS INSTALLATIONS ARE VUNERABLE TO HACKER ATTACKS

PLUGINS OUTDATED QUICKLY

THIS WOULD BE A DYNAMIC CUSTOM LEARNING MANAGEMENT SYSTEM FOR YOUR ENTIRE CONTENT HUB. THIS WOULD BE A TRULY OWNABLE DESTINATION FOR LIGHTRICKS

PROS:

FULLY CUSTOMIZABLE

DATA CONTROL

EASE OF USE

EXPANDABLE TO MOBILE APP

WORKS WITH ANY OTHER CUSTOM SOFTWARE

SEO OPTIMIZATION

CONS:

SITE REDESIGN DIFFICULT

ADDITIONAL SERVER COSTS (AWS)

LESS PAGES

(WE LIKE THIS OPTION)

THE BUILD

NEXT.JS + GRAPHCMS + AWS

THIS IS YOUR MERCENARY SPRINT

TECH IS TRICKY.

HERE'S TWO OPTIONS.

ALL THE PROS. ALL THE CONS.

© 2021 M E R C E N A R Y